It seems that the T.T.C. truly is a valuable vehicle (haha) of thought. Some time prior to my leaving for the cottage, I stumbled upon this advertisement while riding the subway:
If we, for a moment, abandon realism (and, consequently, the fact that ads are geared at getting people to purchase goods and services), then we’ve a serious problem here. Any individual walking past is being told that he or she deserves the kind of lucrative, customizable career described – one typically attained by people who’ve earnestly developed their qualifications.
I understand that removing this fragment from its context probably results in my raising a concern that doesn’t really exist, but it does prompt interesting questions that I will leave you with, but won’t attempt to answer here. What, really, is “deserving”? What kind of criteria determine whether or not a person “deserves” a given position in professional or personal life? Can character traits be used to assign merit in unrelated situations, like this one (in other words, if you’re a relatively good person, do you essentially deserve to receive help in advancing yourself)? Where does this interact with essential human rights?